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Augmented Reality

The IPA in Emerging Futures

Mar 20, 2017

Why brain hacking is the new black and VR is here to stay

Katie Jackson, Senior Business Director at Brothers and Sisters, discusses the advances in VR that dominated this year’s SXSW Festival

Emerging tech in 2017 part one: Staying on-trend and ‘New Realities’

Sam Battams, Head of Technology Innovation at Manning Gottlieb OMD introduces a fortnightly, two-part deep dive into the emerging tech trends in 2017, and what they mean for agencies and brands.