By James Schad, Founder of We Grow Startups
As Publicis Media ramps up its partnerships with tech start-ups, Jim Kite, head of its NextTECHnow unit, and his colleagues share some of the lessons they have learned.
Collider co-founder roselewis says it’s tempting for both brands and start-ups to try too much, too fast. Better, she advises, to think big but start small.
Lawrence Weber, Managing Partner at Karmarama, discusses the importance of better working relationships between start-ups and agencies.
by Wayne Brown, COO Grey Group UK
Emily Forbes, Founder, Seenit on the successes and pitfalls of the agency/tech start-up relationship
by David Caygill, Managing Director, The iris Nursery
by Nigel Gwilliam, IPA Consultant Head of Digital & Emerging Technology.