Innovation

The honeymoon is over: now the real relationship has to grow

Lawrence Weber, Managing Partner at Karmarama, discusses the importance of better working relationships between start-ups and agencies.

Case studies (and war stories)

by Nigel Gwilliam, IPA Consultant Head of Digital & Emerging Technology.

So you think you’re ready to work with tech start-ups…

Treat tech start-ups like partners, not production companies

Working with start-ups isn’t easy, but don’t be a lunch-shirking magpie

Forging start-up partnerships the Foundry way

by Jeremy Basset, Head of Unilever Foundry

Turning tech ‘talk’ into tech ‘action’

by Dominic Mills, Columnist, Mediatel Newsline

Humanising the Technology Landscape

In March 2016, over 30 IPA member agencies descended on Austin, Texas for SXSW Interactive. We…