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10 Marriage Vows for Agencies and Start-Ups #IPAStartingUp
Agencies + Start-ups: Best Practice Toolkit
Agencies + Start-ups: Best Practice Toolkit
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Let’s create a future that is less techy and more magical

Let’s create a future that is less techy and more magical

Susan Poole, Head of Strategy at 23red explains why 2018 is the year of human-centered tech.
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Don’t be slaves to the algorithm. Understand them.

Don’t be slaves to the algorithm. Understand them.

Matt Rhodes, Head of Digital Strategy at WCRS on our over reliance on algorithms and why we need to understand more about them
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Learning from the tech giants — how to build an agency from scratch in a world dominated by GAFA

Learning from the tech giants — how to build an agency from scratch...

By James Schad, Founder of We Grow Startups
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The IPA
SXSW 2017: The point of no return year (maybe)

SXSW 2017: The point of no return year (maybe)

What were the key trends from this year’s festival? Was it a Big Year or a Leap Year? And what exactly does Disney have to to do with AI…
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Why brain hacking is the new black and VR is here to stay

Why brain hacking is the new black and VR is here to stay

Katie Jackson, Senior Business Director at Brothers and Sisters, discusses the advances in VR that dominated this year’s SXSW Festival
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Sound: The invisible power

Sound: The invisible power

Susan Poole, CSO at ZAK, discusses the recurring theme of sound from this year’s SXSW festival and how agencies can harness its power.
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The IPA
Publicis Media on hard-earned lessons from the start-up front line

Publicis Media on hard-earned lessons from the start-up front line

As Publicis Media ramps up its partnerships with tech start-ups, Jim Kite, head of its NextTECHnow unit, and his colleagues share some of…
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The IPA
Don’t run before you walk: Rose Lewis’ lesson for start-ups and brands

Don’t run before you walk: Rose Lewis’ lesson for start-ups and brands

Collider co-founder roselewis says it’s tempting for both brands and start-ups to try too much, too fast. Better, she advises, to think big…
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There and Back Again: An innovator’s tale of SXSW

There and Back Again: An innovator’s tale of SXSW

Will Harvey, Innovation Lead at VCCP, reflects on the key trends at last year’s SXSW festival and looks ahead to what we can expect this…
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