What is Digital Empathy and how can we evoke it

I am an analyst and these are the 4 lessons I have learnt from Black Friday (and the actions to get ready for the next Sale)

As the Christmas campaign rapidly approaches and new challenges come along with it, I wanted to spare a moment to…

GDPR in eCommerce: from Compliance to Opportunity

Irresistible products aren’t reasoned into existence.

We live in a world of Data, relying on metrics religiously, unquestionably and following their lead.

• Companies that define themselves as Data Driven follow pathways of logic, doing the “right” thing, designing…

The Dream UI: A Magic Moments maker

Mimicking the world around us.

2018's turning point: Privacy

Regainig trust, gently but with authority.

GDPR in eCommerce: The Epiphany of Personal Data

Expressive Design in Commerce

An online store is a communication system where the Sender of a Message (-and the receiver of a response-) is a Human Being.

When People are confronted with products and offers in a device screen as opposed to confronted with other Human Beings, our…