Enda Stories

Normally a decision for experts, we’re asking our customers instead. Here’s why.

The most common…

3 Things We Learned from Enda Runners Last Year

Every year, we carry out a runners’ survey to better understand how and why people run (or plan to run, for those who aren’t there yet).

It’s always amazing and humbling to read each individual feedback and connect with…

Key Lessons from Running a Kickstarter Campaign

Between late May 2016 and July 2017, we ran a…

This is Why We Run

“Ask any runner why he runs, and he will probably look at you with a wry smile and say, “I don’t know.” But something keeps us going.” — Adharanand Finn, Running with the Kenyans

Your Guide to Kenyan Athletics at the Rio Olympic Games

The opening ceremony of the Rio Olympics is Friday (5 August). There will be great events to watch throughout the games, including boxing and the rugby sevens. But for the bulk of the action for the Kenyan team will be when athletics…

4 things that helped me make a radical career change