The Art of…the Digest email

In this installment of our “The Art of…” series, we will be diving into one of the most important and engaging…

Top email editors for designing responsive emails

Four steps for creating a User Engagement Score for your Product

User Engagement is an essential metric for any and all modern software businesses. Maybe the most important metric — in many ways. There is probably no greater predictor of future success of a software product than how…

How to send emails your Users WANT to receive

Generally, people hate to receive emails from…

The Art of the Welcome Email

The Welcome Email. The first touch point you will have with your new users outside of your app. A true opportunity.

Why our Customer Success departments shouldn’t be accountable for…well…Customer Success

Marketing EQ: Why Emotional Intelligence Drives Marketing Success

Push Notifications — Doing it right

Today mobile apps are an essential part of any business and push notifications have become a standard channel of communication between the marketer and users. While this thought holds true, it is one of the most widely misused marketing channels as well(even though…