The Art of Engagement Marketing

Four steps for creating a User Engagement Score for your Product

User Engagement is an essential metric for any and all modern software businesses. Maybe the most important metric — in many ways. There is probably no greater predictor of future success of a software product than how…

Push Notifications — Doing it right

Today mobile apps are an essential part of any business and push notifications have become a standard channel of communication between the marketer and users. While this thought holds true, it is one of the most widely misused marketing channels as well(even though…

Why our Customer Success departments shouldn’t be accountable for…well…Customer Success

The Art of…the Digest email

In this installment of our “The Art of…” series, we will be diving into one of the most important and engaging…

User Engagement — A Billion Dollar Problem

The business world has been buzzing over Twitter’s plunging stock price.

Twitter seems to have solved their past monetization issue and their revenue is growing each quarter — even above expectations, yet their stock is on a steep…