The Importance of Soundscapes

The power of the sound around us and what to do when it all changes

Psychographics, not Demographics

George shares what CVS taught him about marketing that his MBA…

Purpose In The Time of Quarantine

Key Takeaways from Spotify’s Annual Trend Report

Total Addressable Markets and The Most Passionate Percentile

How to Build a Press Strategy

You’ve been working hard on your company (or on your art), and you’re ready to share something with the…

Nudging Your Fans with Behavioral Economics

The design of our physical surroundings can impact how we interact within them. We…

Remote Musician’s Handbook: Part 1

This handbook is your guide. The traditional means of maintaining a…

Persona-Driven Marketing

How to define and better understand your key users