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Content to help artists build sustainable careers and to inspire businesses to think more creatively
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How to Build a Press Strategy
How to Build a Press Strategy
You’ve been working hard on your company (or on your art), and you’re ready to share something with the world. Congratulations! Getting to…
Carly Sheridan
Apr 14, 2021
How to Lead a Social Sex Revolution: Cindy Gallop on Sex, Funding, and Building Better Business…
How to Lead a Social Sex Revolution: Cindy Gallop on Sex, Funding, and Building Better Business…
It’s no secret to anyone that we as a society are repressed when it comes to sex. It is one of life’s true natural pleasures. It can be…
Carly Sheridan
Apr 14, 2021
It’s OK to Stop Creating, as Long as It’s Temporary
It’s OK to Stop Creating, as Long as It’s Temporary
I’ve been experiencing an extended creative block. Swinging back and forth between feeling like my work doesn’t matter, not right now at…
Carly Sheridan
Nov 23, 2020
Psychographics, not Demographics
Psychographics, not Demographics
George shares what CVS taught him about marketing that his MBA didn’t, and how Maslow’s hierarchy of needs inspired one of his own models
George Howard
Oct 14, 2020
Total Addressable Markets and The Most Passionate Percentile
Total Addressable Markets and The Most Passionate Percentile
How to find your Most Passionate Percentile within any Total Addressable Market
George Howard
Oct 10, 2020
Key Takeaways from Spotify’s Annual Trend Report
Key Takeaways from Spotify’s Annual Trend Report
Education, activism, and family-friendly audio are a few of the topics covered in Spotify’s annual culture next report
Carly Sheridan
Oct 6, 2020
Artists as Media Companies: Breaking the Release Cycle
Artists as Media Companies: Breaking the Release Cycle
The traditional music release cycle ignores many revenue streams that are available to artists.
Dan Servantes
Oct 4, 2020
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