Evoking Brand

Audience Mapping in Two Dimensions 🙌🏼

When it comes to brand marketing, there are, like, a zillion ways to slice and dice an audience.

You don’t need a time machine for brand strategy

Unless you really screw everything up

Growth is looking really good.

In addition to hiring employee #100, you’ve outgrown two offices. Sales are even…

What is the difference between voice and tone?

In brand style guides, “voice” and “tone” are sometimes blended together or freely interchanged. This is a bit of a disservice.

The only three things I look for in copy

Assuming I can make it past your headline.

Headlines are important. There is article after article about writing great ones. And according to Ogilvy, “4 out of 5” people don’t read beyond the headline…