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Expected Behavior Blog
Expected Behavior Blog
We're a team of friends who build awesome software together. We run Instrumental, a super duper high-scale server and application monitoring tool, and DocRaptor, an HTML-to-PDF conversion API. This blog is just random things we've learned along the way.
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How to use Dynamic Custom Text in Google Ads (nee Google AdWords)

By James Paden

As a long-time Google Ad(word)s user, I’ve always dreamed of adding custom ad text based on the search keyword. It turns out that functionality has existed for years, I just…

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Cost of GDPR Compliance for a Small Software Business

By Jonathon Fruchte

There are plenty of blog posts detailing GDPR compliance strategies. This is not one of them. Regardless of what you read, there are parts of GDPR that are simply not well defined (Art. 27…

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Welcome!

By James Paden, but he merely copied from the website about page

This is the beginning of the Expected Behavior Blog. We hope to share some of our successes and failures, and what we’ve learned from those experiences. If you’re unfamiliar with us, we’re a bit different. Here’s what we…

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