Experience Modeling

Creating value for customers — Value engagement map

A Model is Better than No Model

The only way for the human brain to understand the complex reality is through abstraction, thus we create maps and models to help us understand them. However, people sometimes confuse models of reality with reality itself, as we always think that having a model is better…

Personas, Words, Characters: Containers for Meaning

Personas are basically a composite of multiple people — an expressive container for insights collected through research about individuals that collected and developed to help design teams empathize and assume the perspective of the users…

People CAN change…

Back in a past life, I worked on the marketing team for a tech start-up the built a marketing platform. The behavioral…

Trio of True Alignment: Vision, Head, and Heart

We’ve all heard it over and over and over. . . “Write down the vision!” Did you know that you’re 42% more likely to achieve your goals if you write them down?

Modeling Change

If there’s one thing that’s consistent — it’s change. Time and experience plays a huge role in how people’s disposition may change over time, but so too does the context and environmental conditions.

But what IS an experience?

Our current world revolves around the idea of the Experience. Purchasing a product, enjoying live entertainment, and working at a company, are all more than their inherent activities; they are viewed as experiences that have the potential to be designed to satisfy as many people as…

The Highs and Lows of Modeling People

Last week we spoke about how experiences can be contextual, and about how people can have entirely different reactions to the same experience.

JTBD, STBD, BTBD, PTBD. . . ?

Jobs to be done, services to be done, brands to be done, products to be done??? Where’s the line drawn?

The “Jobs To Be Done” exercise has been powerful for budding founders and executives of all company sizes to ensure they’re delivering and…