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Experience Transformation.
Working with brands ready to be transformed in the tourism, hospitality and biotech industries.
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Struck
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Equal Pay Day: Struck’s Commitment to Pay Equality
Equal Pay Day: Struck’s Commitment to Pay Equality
March 14 marked Equal Pay Day, the symbolic day on which the average woman earned what the average man did in the previous year. It’s a…
Struck
Mar 27, 2023
Our Brains Crave Narrative—How Brands Can Use Storytelling
Our Brains Crave Narrative—How Brands Can Use Storytelling
Once upon a time, in a research lab far, far away, scientists discovered something — humans love stories. From nursery rhymes to the…
Julie Comstock
Mar 17, 2023
Is Your Biotech Brand Ready for JPM 2024?
Is Your Biotech Brand Ready for JPM 2024?
An Agency’s Guide To Standing Out
Jess Vice
Mar 6, 2023
Do Mood Boards Limit Design Creativity?
Do Mood Boards Limit Design Creativity?
A discussion with Struck Creative Director, Tosh Brown
Struck
Feb 17, 2023
Palisades Tahoe: The strategy to remove a brand’s racist and offensive name
Palisades Tahoe: The strategy to remove a brand’s racist and offens...
Struck Executive Creative Director Scott Sorenson presented Struck’s approach to renaming the ski resort Squaw Valley to Palisades Tahoe…
Nick Como
Jan 13, 2023
Accessibility Is a UX and Design Responsibility
Accessibility Is a UX and Design Responsibility
or How to Run an Accessibility Workshop for Creatives
Jess Vice
Sep 1, 2022
To Be Good at UX, Study More than UX
To Be Good at UX, Study More than UX
This is a list of subjects and courses plus practical ideas I wish I’d had 10 years ago to help strengthen my UX expertise.
Jess Vice
Oct 26, 2021
Fighting biases and racism, part 1.
Fighting biases and racism, part 1.
When I was a child my parents moved to Algeria, North Africa. This was roughly 10 years after the bloody wars the country fought for…
Pauline Ploquin
Feb 22, 2021
Lessons from the Olympics: The power of branding in times of crisis.
Lessons from the Olympics: The power of branding in times of crisis.
This week is the 19th anniversary of the Salt Lake Winter Olympic Games’ opening ceremony and I am feeling a bit nostalgic. Watching the…
Pauline Ploquin
Feb 8, 2021
What Women Want
What Women Want
Reaching the demographic responsible for 85% of all purchases.
Julie Comstock
Dec 18, 2020
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