My co-founder is my boyfriend: How we made it work

How it is to create a startup with your boyfriend

Social Media Marketing is the best friend of small businesses

Why we canceled all our paying customers and relaunched

Four months ago, we arrived at a crossroads. We worked long nights and dedicated every weekend for the past two years developing this product, a promotional tool for Etsy sellers. We had 120 customers who were happy enough with the…

Social Media Marketing is about Understanding People

Cialdini’s principles of influence in the Social…

A different point of view about the WhatsApp’s growth strategy

There could not be another Silicon Valley, it’s the market rule

Social Media Marketing for Hackers SXSW Talk

I want to bring some rationale into the Social Media world and I want to bring a…

The Engines of Growth in Pills

In the last few years I red a lot about growth, marketing and acquisition strategies. It’s getting hard…