Why a Startup Should Never Start as a C-Corporation

Table of Contents

This is the Table of Contents for my personal business blog for Feather Laundry. It’s a behind the scenes look at how I’m…

Customer Lifetime Value

I got my 1st order! But not until after I had spent $150 on Facebook and Instagram ads. Of course, it is just one…

The Virtuous Cycle of Attention and Trust

I like to think of myself as a student that not just learns by consuming content but…

Realization: I Need a Sales Plan

Yesterday I got a taste of what it is really like driving for Uber, and now I feel a lot more urgency…

Open For Business on Facebook & Instagram

I hit my first milestone today: my laundry delivery company is open for business in…

The Search for Customer #1

I would be lying if I said I’m not starting to panic a little bit. I’m beginning to get a real sense of the…

A Quick Glance at My Marketing Strategy

I am so close to launching I can taste it. I’m feeling a flurry of emotions but that’s…

Series Introduction

Welcome to the official blog of Feather Premium Laundry Company. My name is Sand Farnia, I’m the founder. This series…