Understanding Clients

Unpacking the nuances of use brings to light deeper insights around how the digital finance community can better drive effective DFS use.

By Maha Khan

It’s easy to assume different people will use digital financial services the same way, but factors like age & gender shape impact outcomes.

Not everyone uses digital finance as it was originally intended.

By Maha Khan

By David Hutchful

Understanding what drives customers to adopt and regularly use a product or service involves more than understanding needs.

While access to digital financial services has continued to grow, meaningful use of the available services has struggled to keep pace.

Only 7% of the people affected by a catastrophic disaster had formal savings; the rest saved at home under mattresses — losing everything.