Old Pal, your new best friend: An interview with Jason Osni and Rusty Wilenkin, the founders of our favorite cannabis…

The Name of the Game: How the West Was Named in Red Dead Redemption 2

More is better: How selecting a two- or three-word name can help your brand

Huck It! A look at disc golf naming

So you want a name that does everything

What you’re giving up by chasing a name that does it all

Weird names are good for business

It all starts with a question

The following brand attributes are off limits

At A Hundred Monkeys we’re no strangers to helping brands find their voice. One of the key components to this process is something we call “brand attributes.” Others call it “brand personality” or “brand adjectives.” I’ll write another piece soon…

Why do I suck at marketing?

Hi, my name is Eli Altman. I’m a branding expert with 20 years of experience working with some of the world’s…

The Name of the Game: Select a Character

(or a Story About Video Game Character Names in the ’80s and ’90s)

“Where are they from?” An Exploration of Band Names and Origins