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Font Research

Results of the 2019 Font Purchasing Habits Survey

Results of the 2019 Font Purchasing Habits Survey

This article outlines the data shared in the live online webinar presented about the survey results on January 30, 2020. You can also…
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Mary Catherine Pflug
The 2018 Font Purchasing Habits Survey Results (Complete Edition)

The 2018 Font Purchasing Habits Survey Results (Complete Edition)

This article can also be found in a more user-friendly three-part version, starting with Part 1. This complete article is super long and…
Go to the profile of Mary Catherine Pflug
Mary Catherine Pflug
The 2018 Font Purchasing Habits Survey Results: Part 1/3

The 2018 Font Purchasing Habits Survey Results: Part 1/3

Demographics & Distributors
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Mary Catherine Pflug
The 2018 Font Purchasing Habits Survey Results: Part 2/3

The 2018 Font Purchasing Habits Survey Results: Part 2/3

Font Features, Evaluation, & Pricing
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Mary Catherine Pflug
The 2018 Font Purchasing Habits Survey Results: Part 3/3

The 2018 Font Purchasing Habits Survey Results: Part 3/3

Font Feelings & Customer Segments
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Mary Catherine Pflug
Previous Research
The 2017 Font Purchasing Habits Survey Results

The 2017 Font Purchasing Habits Survey Results

On August 26, 2017, I presented the results of the second Font Purchasing Habits Survey in a 40-minute talk at TypeCon in Boston, MA…
Go to the profile of Mary Catherine Pflug
Mary Catherine Pflug
What’s in a name? The perception of “Pro”

What’s in a name? The perception of “Pro”

In the 2017 Font Purchasing Habits Survey, I asked customers the following open-ended question:
Go to the profile of Mary Catherine Pflug
Mary Catherine Pflug
Font Licensing Misuse Stats from the 2016 Font Purchasing Habits Survey

Font Licensing Misuse Stats from the 2016 Font Purchasing Habits Survey

Several questions in the survey were intended to capture a picture of the volume, prevalence, and consumer behavior of illegal font use in…
Go to the profile of Mary Catherine Pflug
Mary Catherine Pflug
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