Archive of stories published by Forest for the Trees

The fundamental problem facing Apple Pay

With Apple’s recent announcement to offer Apple Pay checkout on Safari, much has been said about the game changing impact this will have on online payments. In almost all the publicity this move by Apple has garnered, very little attention has been paid to…


How We Product

Writing a post about how we’re going about building Onefill — a product I’ve dedicated much of the last 12 months to — has filled me with an immense amount of pride. We have an awesome team and I am truly humbled to be part of it. We all understand that building a great product is ultimately about…


Calling BS on MasterPass Adoption

I read with interest a release about Fifth Third Bank promoting its MasterPass engagement. One statement stood out:

Fifth Third customers that use Android devices will be the first to use this service at more than one million contactless payment…

Kudos to TD & Moven

But what now for long term customer engagement?

TD Bank and Moven should be congratulated on making a smart and necessary move. By integrating useful personal financial management tools into a new companion app called MySpend, TD is…

These were the top 8 stories published by Forest for the Trees; you can also dive into yearly archives: 2016, 2017.

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Forest for the Trees
Thoughts, ideas and musings about life with technology. Contributions by the Onefill team.
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