NPS Surveys with Segment, Zapier, and Customer.IO

Many interesting Net Promoter Score tools have been introduced over the last year or two. The challenge with all of them is that they re-create the wheel in terms of how they work alongside your other marketing efforts. For example, they send…

Setting up Landing Page + Drip Sequences

Not converting enough traffic when they are sent directly to your website? An…

Growth Marketing = Leverage

Many people associate Growth Marketing with experiments. In my mind, I associate it with leverage.

If you’re a traditional marketer, your work is 1:1 with your output. You launch a campaign, and you’ve launched 1 campaign.

Case Study: How we Helped Volley Build a Scalable Marketing Stack

Ad budgets need to sting

Often, people will test demand generation tools like Facebook Ads. They’ll spend $500 over a few weeks and for example that’ll generate 10 leads.

That works out at $50 CPL.

Sending Customer.IO users to Facebook custom audiences

We wanted to serve Facebook ads to customers and prospects that we were emailing via Customer.IO. This can easily be achieved via Zapier.

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