Jobs To Be Done

The One Construct You Need to Describe Customer Needs

There Are No “Unmet Needs” Left to Uncover

What could you accomplish if you stopped chasing them?

Do We Need a Complement to Demand Thinking? #JTBD

Innovation is about creating & capturing new value…

Do Patents Encourage or Stifle Innovation?

What to do when you can’t use someone else’s intellectual…

How ‘Jobs to be Done’ Saved Us From a Costly Mistake

The product team was sure they were building what…

Jobs to be Done and your Sales Team: Better Together

[Pt 5] Jobs to be Done is Just the Beginning

Jobs to be Done is just a theory. Outcome Statements are…

[Pt. 4] The Struggle and the Opportunity!

We want to understand not only the progress the customer is…

[Pt. 3] Defining the “Job” in Jobs to be Done

What is a ‘Job’? Here’s what Clay Christensen, Tony…

[Pt 2] Selling ‘Jobs to be Done’: Who’s the Customer?