Jobs to be Done

If your goal is to design winning solutions that meet customers’ needs, you have to know what those needs are, and how to articulate them…

What could you accomplish if you stopped chasing them?

Innovation is about creating & capturing new value. It needs to benefit both the customer and the provider.

What to do when you can’t use someone else’s intellectual property.

The product team was sure they were building what customers wanted.. until we talked to them

Your specific solution is the least interesting part of a sales conversation.

Jobs to be Done is just a theory. Outcome Statements are just artifacts. Are you ready for what’s next?

We want to understand not only the progress the customer is trying to make towards a desired future, but also the challenges he’s facing.

What is a ‘Job’? Here’s what Clay Christensen, Tony Ulwick and Alan Klement have to say.