Do visitors really use a museum website to plan their visit?

Or, What happens when you and your audience use the same word to describe two different things?

Why don’t they come? Visitors on low income and the myths around admission price

Making it easier for…

How can Human-Centred Design work in museums and cultural organisations?

When what visitors don’t say is as important as what they do say.

What can we learn from the gaps, silences and spaces in visitor experiences

Museums making money from online content: Might our beliefs be holding us back?

Does free online…

Are cultural organisations already human-centred?

Can cultural institutions move from…

From visitor research to tested prototypes in 3 days with the National Gallery, what did we learn?

Design sprints are a process to get you from research to tested concept in a very short space of time. You can see more about what that actually might look like…

THE REAL CHANGE SERIES NO.1 / MONEY

First up this month, in our Real Change Series…“What is the hidden…