Beyond Buzzwords: Machine Learning & Consumer Insights

Out of the Weeds, Part I

What Are You Weighting For?

In research, weighting is used to adjust the results of a study to bring them more in line with what is known…

Are You Getting What You Paid For?

It’s always good to get a pulse of the market, the trends, the expectations, both the good and the…

Maybe You Could Be Doing It Better

Your customers may be more diverse than your marketing.

What can infants teach us about the future of marketing?

One big lesson and what to do about it

The Tyranny of Specialization

“Once upon a time there were enterprise research tools that specialized in doing one thing. They didn’t end…

The Automation of Curiosity

Every other week I come across yet another article purporting new ways to garner “insights” about consumers…

Is Customer Loyalty Dead or Are You Doing It Wrong?

Half the Story Means Half the Knowledge

What the Fundamental Attribution Error means for Marketers

In the last half century, social psychologists have demonstrated over and over again that contextual factors are actually stronger…