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Beyond Buzzwords: Machine Learning & Consumer Insights
Beyond Buzzwords: Machine Learning & Consumer Insights
Out of the Weeds, Part I
SightX
Feb 7, 2019
What Are You Weighting For?
What Are You Weighting For?
In research, weighting is used to adjust the results of a study to bring them more in line with what is known about a population. A…
SightX
Dec 6, 2018
Are You Getting What You Paid For?
Are You Getting What You Paid For?
It’s always good to get a pulse of the market, the trends, the expectations, both the good and the bad. It helps brands, marketers, and…
SightX
Oct 15, 2018
Maybe You Could Be Doing It Better
Maybe You Could Be Doing It Better
Your customers may be more diverse than your marketing.
SightX
Jul 5, 2018
What can infants teach us about the future of marketing?
What can infants teach us about the future of marketing?
One big lesson and what to do about it
SightX
Jun 21, 2018
The Tyranny of Specialization
The Tyranny of Specialization
“Once upon a time there were enterprise research tools that specialized in doing one thing. They didn’t end up surviving because their very…
SightX
Apr 30, 2018
The Automation of Curiosity
The Automation of Curiosity
Every other week I come across yet another article purporting new ways to garner “insights” about consumers, markets, employees, or any…
SightX
Feb 27, 2018
Is Customer Loyalty Dead or Are You Doing It Wrong?
Is Customer Loyalty Dead or Are You Doing It Wrong?
In 2017 we heard the question more than a few times, is customer loyalty dead? It’s being asked more and more because of the changing…
SightX
Nov 29, 2017
Half the Story Means Half the Knowledge
Half the Story Means Half the Knowledge
What the Fundamental Attribution Error means for Marketers
SightX
Nov 2, 2017
The 21st Century’s Most Precious Commodity
The 21st Century’s Most Precious Commodity
We’re talking about time of course.
SightX
Oct 6, 2017
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