The backfire of Coachella’s monetization

ver the last two weeks, thousands of people with expendable money were drawn to Indio, CA to party over the music festival du jour, Coachella. Over the years, the festival has gotten bigger and bigger and become a platform for such historic pop culture…

Content Overload (or why I decided to take a break until February)

If you’re a regular listener to the Faster Than the World Social Podcast, then you know that recently, I decided to take a hiatus on recording new episodes until February of the new year.

Social media posting is not admin work

The title of this blog entry says it all, doesn’t it? I’ve perhaps briefly addressed this before, but as I wade through small businesses who are looking for someone to takeover and improve their social media presence, let me make one thing absolutely, 100…

Monetizing personal art, or why tattooers should get paid for video game use

I have a few friends who are tattoo artists and getting their perspectives on why tattoos have a life beyond body art is how I’ve come to write this op-ed.

LEMONADE….the obligatory Beyonce post

Over the weekend, Beyonce released her new album, LEMONADE, via streaming service, Tidal, and as a mini-movie on HBO. This isn’t the first time Beyonce’s done this, previously releasing her self-titled record similarly on iTunes in 2013, but the results were much…

What happened, Ello?

A few months ago, the internet exploded with introduction of ello.co, a new social media platform that wouldn’t rely on the ads that have ruined the user experience for long running platforms such as Facebook, Instagram, and Twitter. People cited the ad overexposure of MySpace that would…

Why #RaceTogether Backfired

Last week, Starbucks set the internet ablaze by pushing their employees to talk about race to customers coupled with the hashtag “#Racetogether.”

When sports entertainment gets hashtag crazy

A few days ago, I was watching the “Wrestlemania of summer,” SummerSlam, WWE’s premiere event following the quarter of Wrestlemania. It’s a marquee event that they save their big stories for. This year was no different: Seth Rollins beat John Cena with…

How can creatives still have archaic opinions?

From time to time, I’ll meet someone who works in creative who spends a majority of their time bashing new technology. Even though they’re still using the latest Macbook Pro and Adobe programs to create and deliver assets, they don’t have a…

Is Deadpool a Social Media Cinderella Story?

Unless you’ve been living under a rock for the last two weeks, Marvel Comics’ property, DEADPOOL is making a ton of money. Its road to release been bumpy as hell, but let’s briefly run down its history:

• Fan favorite Deadpool…