Joe Stanhope of Forrester Research recently wrote a great article on why the technology used to support the marketing function needs to evolve. Read it here. However, in my honest opinion, it really didn’t go far enough. It is not just the…
I wrote this blog post a couple of years ago, however it is worth a second look as employee engagement continues to be one of the most important initiatives on any corporate agenda. Very simply, if you are not investing in employee engagement, then your…
In the business world, there is growing recognition that the implementation of a formalised and structured onboarding process is a must-have. It not only provides the immediate benefit of helping the new-hire become as productive as possible, in the…
Most of us will have heard of the term “The Age of the Customer”. This was coined by Forrester Research to reflect the shifting dynamic of how control was moving from brands to individuals. This is…
