9 Ways to Build Virality into your Product

If your startup is building a consumer product, your product has to be viral. For…

From T2 to Pebble: The Rise, Challenges, and Lessons of Building a Twitter Alternative

11 Ways to Build Retention Into Your Product

Retaining users is critical to your startup’s success. But how do you do it? In…

There Are 3 Ways to Build a $100M Revenue Startup

Timeline: Employee Count Growth for Microsoft, Yahoo, Google, and Facebook

For large tech companies, the number of employees represents your bandwidth: How many products can you develop and maintain? How many big contracts can you land? How many products or ads can you sell…

Startups: Build Websites, Not Apps

Startup spend way too much time and too many resources on building native mobile apps for iOS and…

Every Step Costs You 20% of Users

In a consumer mobile app, every step you add to your onboarding flow will cost you about 20% of users.

Here’s typical consumer app funnel. It applies to apps that do messaging (like WhatsApp), but also posting content (like Twitter, Instagram…

It Doesn’t Matter If The Product Exists

You might spend years building a product only to see your startup die because you can’t…

Essential Growth Metrics

Startups and Area 120 projects often ask me to share metrics related to user acquisition: What does it cost me to acquire users via ads? How likely is it that someone will give me notification permissions?