Startups: Build Websites, Not Apps

Startup spend way too much time and too many resources on building native mobile apps for iOS and…

It Doesn’t Matter If The Product Exists

You might spend years building a product only to see your startup die because you can’t…

Essential Growth Metrics

Startups and Area 120 projects often ask me to share metrics related to user acquisition: What does it cost me to acquire users via ads? How likely is it that someone will give me notification permissions?

The Build-A-Better-Mousetrap Trap

It happens most often to people with an engineering background like myself: You have an idea for a…

Before You Launch

I’ve now helped dozens of teams get ready for a first product launch in Area 120. This is the advice I usually give a bit in advance of the big day. It applies to web and mobile apps.

1. Separate your Analytics