Three ways to do market research for your video game

My biggest frustration with indie game developers is that they do very few market research. I get it. Video games are art. Yet, people will see your promotional stuff and decide if they’re interested or not in buying your game.

How to name a game?

Naming things is a challenge you get in every domain: restaurants, startups, music bands. I don’t believe you spend a lifetime choosing a name. I understand why people may think this way though. You have to find a middle ground between something totally random and something too obvious.

How to find influencers for your game?

Hello there!
I’m Tavrox, a freelance game marketing specialist. I’ve been working for several indie game developers. My specialty is influencers communication. I’ll try to explain how I reach Youtubers and Twitchers in this blog post. Note that this is my…

How to post your game on Reddit?

I often see people posting “I don’t understand Reddit. How can I share my game and where?”. First, I’ll explain briefly how Reddit works. You need to have context to perform nicely on Reddit. Then I’ll give you some techniques to find the most adapted subreddit to your…

Pricing your video game

Everyone has an opinion about the price of video games. Gamers often think games are too expensive. Game developers…

Perks of Soft-Launching your game on Itch.Io before Steam release

How, why, when and how much to pay for indie game marketing?

Fuck the overnight success myth

Most people learn the truth after shipping their first indie game: “no one will give you an award”. We…

How to know if a publisher is good for your game?

You started the game of you dream. You soon realize that you hate marketing and no one wants to speak about your game. Then, you make appointments with publishers in game conventions. You go home, and wonder: “Can I really trust those people?”.