Three ways to do market research for your video game

My biggest frustration with indie game developers is that they do very few market research. I get it. Video games are art. Yet, people will see your promotional stuff and decide if they’re interested or not in buying your game.

How to find influencers for your game?

Hello there!
I’m Tavrox, a freelance game marketing specialist. I’ve been working for several indie game developers. My specialty is influencers communication. I’ll try to explain how I reach Youtubers and Twitchers in this blog post. Note that this is my…

How to post your game on Reddit?

I often see people posting “I don’t understand Reddit. How can I share my game and where?”. First, I’ll explain briefly how Reddit works. You need to have context to perform nicely on Reddit. Then I’ll give you some techniques to find the most adapted subreddit to your…

How to know if a publisher is good for your game?

You started the game of you dream. You soon realize that you hate marketing and no one wants to speak about your game. Then, you make appointments with publishers in game conventions. You go home, and wonder: “Can I really trust those people?”.

Make games inspired by the public domain

In 2014, I was making indie games in a shared flat with friends. We spent a year making…

Game Influencer Study — Kripparrian

Hey there ! I’m a freelance game marketing manager. I’m also a fan of Hearthstone. I’ve played the game a few hours daily for the last two years. Lately I’ve been fond of game influencers analysis and I want to make a case study of my favorite one, Kripparrian.

5 reasons why a good publisher doesn’t care about your game

I’ve written a blog post about which questions to ask a publisher before signing with him. But that was the ideal case, when you already met one interested by your game.

4 personas of Youtube video game influencers

I’ve been doing game marketing influencers for around a…

The social media strategy of La France Insoumise

Jean-Luc Melenchon is a presidential candidate who progressively had more and more influence. La France Insoumise (Unbowed France) is the name of the political group created by Jean Luc Melenchon. In 2012, Melenchon had 11.2% of the votes for…