Elements of Gameful Design Classified by User Preferences

Written by Gustavo Tondello of the HCI Games Group.

At the HCI Games Group, we have been working to understand user preferences in gameful applications in order to develop methodologies for personalized…


The Gamification User Types Hexad Scale

Written by Gustavo Tondello of the HCI Games Group. Infographics by Marim Ganaba.

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design…

Gameful Design
Gameful Design
Stories about gameful design. Brought to you by the HCI Games Group at the University of Waterloo.
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