Paywalls

If doomsday does come, who will pay for news? Someone has to, right? Who else will pay then but its consumers, yes? Isn’t that the common…

Digital First — What Then?

When John Paton was employed by hedge-fund investors to manage two large newspaper chains and to make sense of…

New Relationships, Forms, and Models for News

These digital visionaries tell people like me that we just don’t understand…

Advertising, the Myth of Mass Media, and the Relationship Strategy

Metrics

We get what we measure and we are measuring the wrong things in media. Our old, mass-media metrics of reach and frequency — translated into…

No Mas Mass Media

“There are in fact no masses,” said sociologist Raymond Williams, “there are only ways of seeing people as masses.” Without…

Content vs. Service

Is news really a content business? Should it be? Perhaps defining ourselves as content creators is a trap. That worldview…

The Link Economy and Creditright

There have long been two creations of value in media: the creation of content, yes, but also the…

Native Advertising: Fiend or Foe?

Note that I have come this far in a discussion of advertising without addressing what is lately seen…