Paywalls

If doomsday does come, who will pay for news? Someone has to, right? Who else will pay then but its consumers, yes? Isn’t that the common…

Digital First — What Then?

When John Paton was employed by hedge-fund investors to manage two large newspaper chains and to make sense of…

Advertising, the Myth of Mass Media, and the Relationship Strategy

Metrics

We get what we measure and we are measuring the wrong things in media. Our old, mass-media metrics of reach and frequency — translated into…

The Link Economy and Creditright

There have long been two creations of value in media: the creation of content, yes, but also the…

Native Advertising: Fiend or Foe?

Note that I have come this far in a discussion of advertising without addressing what is lately seen…

Capital: Investment in the Future

It took a half-century after Gutenberg’s invention of the press for the book to take on the form we…

Mobile = Local = Me: Context Over Content

The other shiniest toy for news organizations these days is mobile, especially apps for…

Efficiency: The Final Cut

Most discussions of the state and fate of the business of news start with revenue and a search for the means to…