Three E’s of Content Marketing

Entertaining, Emotional, and Educational

Record Labels Know Exactly What Artists Want … And It’s Why They’ll Never Change

Musicians, here’s how to use your data

The concept of “data” is often an abstract one for artists and musicians (and even labels)…

Music Industry Swipe File: October 2018

Social Media Advertising by Twenty One Pilots, Jason Isbell…

Purpose Versus Product

A Guide to Building a Community Around Your Company’s Purpose

Music Industry Swipe File: November 2018

Social Media Ads from Mariah Carey, Michael Bublé, and Little…

Facebook Pixel Basics for Artists and Labels

Do you know which of your fans are most likely to see you on tour? Or which fans…

Music Industry Swipe File: September 2018

Bruno Mars, Carrie Underwood, and The Night Game

Gigs Are No Longer Just For Musicians: How The Gig Economy Is Creating A Society Of Starving Artists

SALZBURG HACK: A 12 HOUR SPRINT TO BUILD A BLOCKCHAIN MUSIC PRODUCT