Luon — A trademark of Lululemon

Lululemon, a yoga-inspired, professional athletic apparel company, now design for yoga, running…

Nike: Building Brand Equity Globally

The best thing about writing for Nike is that Nike needs no intro. You already know what Nike…

SWOT: Recycled Edition

A SWOT analysis on the REPREVE® brand by Unifi Inc.

The brand equity of Nike

About NIKE

NIKE is an American multinational corporation that is engaged in the design…

Interaction between The North Face® and the GORE-TEX®

Interaction between Vitale Barberis Canonico (VBC) and Giorgio Armani

How do brands co-market?

Vitale Barberis Canonico (often abbreviated and known simply as VBC) is an Italian fabric mill established in 1663, [1] located about 50 miles north of Milan…

Nike has an upper hand….ALWAYS!!!

Interaction Between VAUDE And Sympatex

Nowadays, textile brand and consumer brand are not only supply relationship, but also dependence relationship. Both of them are looking for new ways to grip the consumers and increase the integrative competition ability. Co-market, as a popular way, providing…

Functional Fabric in Fashion Brand — COOLMAX® and GUESS

Ford Vehicles Using Sustainable Repreve Fabric

REPREVE is a brand of recycled fiber that is made from recycled materials…