NC State College of Textiles Global Brand Management

Dakota Batch in Global Threads

Nov 13, 2017

1 billion and counting

Lululemon revealed their 2017 marketing goal and they are on the mark to reach 1 billion people. Through product…

Lilah Halbkat in Global Threads

Oct 24, 2017

SWOT: Recycled Edition

A SWOT analysis on the REPREVE® brand by Unifi Inc.

Elizabeth Goudreau in Global Threads

Oct 23, 2017

Unifi — Repreve Brand SWOT

Strengths: These include both tangible and intangible attributes that add positive value to a company. Repreve’s…

Anuja Khairnar in Global Threads

Oct 23, 2017

SWOT Analysis of REPREVE®

What Is a SWOT Analysis?

Dakota Batch in Global Threads

Oct 16, 2017

More than just a #Hashtag

Analysis of Unifi. Inc and REPREVE brand from a social media aspect.

Xiaolu Lin in Global Threads

Oct 15, 2017

REPREVE makes Marc Skid’s Underwear Eco-fashion

Yuan Shen in Global Threads

Oct 15, 2017

Ford Vehicles Using Sustainable Repreve Fabric

REPREVE is a brand of recycled fiber that is made from recycled materials…

Yue Chen in Global Threads

Oct 15, 2017

Unifi’s Repreve® corporate with Phunkshun Wear® and their consumers

Anuja Khairnar in Global Threads

Oct 2, 2017

Know your customer

Creating a persona for a target audience is important to understand what motivates them as a consumer and why they would want to purchase products. Personas are pertinent because they are a major factor for the overall design. Business to business interactions as well as business to customer…

Xiaolu Lin in Global Threads

Oct 1, 2017

Reaching Consumers

Written by Lilah Halbkat, Xiaolu Lin, Xinyue Liu, and Yue Chen. View our consumer profiles here.

Athlete Sponsorships

For brands like Under Armour that are heavily focused on athletics, athlete sponsorships have become the standard for grabbing…

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Global Threads

A collection of content from the NC State College of Textiles Global textile Brand Management Class

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