GOBSMACKED

Techniques to get unstuck

Creative blocks hit suddenly and randomly. Like quick sand, the more I fight it, the deeper I sink. The more I…

This ad is so goddamn perfect it’s making me question my entire career

How to sell eight miles of mud, according to a legendary adman

GOBSMACKED Issue 02

Welcome back.

Though it may be 9:58 PM as I’m writing these words, I intend to send this little…

GOBSMACKED Issue 03

Issue three, locked and loaded.

Headline: Nike

GOBSMACKED Issue 01

Each Monday morning, I will share delightfully punchy copywriting examples I’ve found throughout the previous week in the…

GOBSMACKED Issue 10

How do you sell eight miles of mud? Ask David Trott.

GOBSMACKED Issue 14

If you’re new here, welcome.

GOBSMACKED Issue 18

It’s been a weird year.