12 Principles of Positive Marketing

For social enterprise, non profit and social good

What is positive marketing?

Many of us working in not-for-profit, social enterprise or socially-minded businesses…

A dose of innovation in grant-making

It’s high time for human-centered design

Could marketing contribute to self-esteem?

And why social enterprise & nonprofits marketers should be asking this question

What if the 3,000 plus marketing messages we saw every day reinforced a sense of wellbeing…

The Honest Brand

Honesty and branding are not synonymous. 

Troll management for activists and change makers

Because not everyone on social media loves what you say

One thing you can count on — if you are trying to do things differently or influence people around to a new way of thinking…

How to build an Honest Brand

A foundation for Truth in Branding. 

Can shopping be a form of activism?

Neal Lawson and Ruth Potts, both campaigners and writers, go…

Ditch the “pain points”

It’s time for marketing to work with higher values

One of the first things most marketing people learn, whether they’re novices or professionals, is to focus on people’s “pain points”.

Diversity in marketing

Why aren’t we representing our community in our marketing?

I’ve been wanting to write this post for a long time but I keep getting stuck. There is so much to say, so many different angles to consider and so much to get…

Twitter Racism & Trolls

Leveraging Social Media for Social Good

My iPhone lights up and…