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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.

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  • How to prepare for a smooth migration from PC and console games, to mobile

    How to prepare for a smooth migration from PC and console games, to mobile

    Discover tips with this guide on porting games from PC to mobile.
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Mar 30
    Supercharge your mobile games business with Firebase

    Supercharge your mobile games business with Firebase

    Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…
    Go to the profile of Rogers Reichert
    Rogers Reichert
    Mar 29
    Seamless multi-platform app development with Flutter

    Seamless multi-platform app development with Flutter

    Discover how Flutter supports creating beautiful experiences on any device.
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Mar 25
    Google Play subscriptions boost engagement for games

    Google Play subscriptions boost engagement for games

    Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.
    Go to the profile of Toru Shimazaki
    Toru Shimazaki
    Mar 19
    Implementing the 4 UX design principles

    Implementing the 4 UX design principles

    Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Mar 17
    UX tips to optimize in-app purchases in games

    UX tips to optimize in-app purchases in games

    etermax shows how simple improvements can help drive revenue
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Mar 12
    Collaborating with local payment partners to drive awareness and conversion

    Collaborating with local payment partners to drive awareness and conversion

    Driving payer conversion in India and Southeast Asia — part 1 of 4
    Go to the profile of Ashnil Dixit
    Ashnil Dixit
    Mar 10
    From PC to mobile: Lessons in expanding to multi-platform gaming

    From PC to mobile: Lessons in expanding to multi-platform gaming

    Riot Games provide key insights into going from PC to mobile — part of the Apps, Games, & Insights podcast
    Go to the profile of Jen Donahoe
    Jen Donahoe
    Feb 23
    4 UX principles that put people-first

    4 UX principles that put people-first

    Explore ways to deliver apps that enhance digital wellbeing and learn more about how these design principles can help in practice — part 2…
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Feb 12
    Optimize App Retention with the Hooked Model

    Optimize App Retention with the Hooked Model

    Nir Eyal explores how applying the hook model to apps could drive retention by fostering positive habits — part of the Apps, Games, &…
    Go to the profile of Nir Eyal
    Nir Eyal
    Feb 8
    Accelerating app development with Flutter

    Accelerating app development with Flutter

    Learn how eBay Motors created a quality app using Flutter — part of the Apps, Games, & Insights podcast
    Go to the profile of Larry McKenzie
    Larry McKenzie
    Feb 4
    How developers can support user wellbeing

    How developers can support user wellbeing

    Introducing UX design principles to identify and build for digital wellbeing
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Jan 29
    Tips for building a quality app with Firebase

    Tips for building a quality app with Firebase

    Deliveroo provides insights into delivering quality apps experiences — part of the Apps, Games, & Insights podcast
    Go to the profile of Maria Neumayer
    Maria Neumayer
    Jan 21
    Succeeding in 4x strategy games

    Succeeding in 4x strategy games

    Discover how to find success with 4x strategy games from Scopely, creator of Star Trek™ Fleet Command, and our own Google Play expert —…
    Go to the profile of Howard Chen
    Howard Chen
    Jan 6
    Make your app shine on Google Play

    Make your app shine on Google Play

    3 of 3 — Monetize to win and grow to expand your app footprint
    Go to the profile of Padminimurthy
    Padminimurthy
    Dec 18, 2020
    Developing for equality and building inclusive apps

    Developing for equality and building inclusive apps

    How to foster inclusivity in apps to reflect humanity’s diversity — part of the Apps, Games, & Insights podcast
    Go to the profile of Daniel Farkas
    Daniel Farkas
    Dec 17, 2020
    Churn: acting before it’s too late

    Churn: acting before it’s too late

    Tactics for establishing clear churn predictors based on Google Play’s research
    Go to the profile of Vesna Doknic
    Vesna Doknic
    Dec 1, 2020
    Retention: How to set up an effective strategy

    Retention: How to set up an effective strategy

    Best practices around retaining users, based on Google Play’s research with app developer and experts.
    Go to the profile of Vesna Doknic
    Vesna Doknic
    Nov 23, 2020
    The new normal: app based education and how to succeed in changing times

    The new normal: app based education and how to succeed in changing times

    Tips on flourishing during a time that is disrupting the delivery of all types of education — part of the Apps, Games, & Insights podcast.
    Go to the profile of Elliott Rayner
    Elliott Rayner
    Nov 19, 2020
    Make your app shine on Google Play

    Make your app shine on Google Play

    2 of 3 — Acquire and engage your target audience to build traction and gain more mindshare
    Go to the profile of Padminimurthy
    Padminimurthy
    Nov 5, 2020
    Green Game Jam: environmentally conscious gaming

    Green Game Jam: environmentally conscious gaming

    How 11 rival game studios rallied 250 million game players using green activations in their games.
    Go to the profile of John Earner
    John Earner
    Oct 15, 2020
    Pre-launch testing for mobile games: tools and best practices on Google Play

    Pre-launch testing for mobile games: tools and best practices on Google Play

    A guide to Google Play’s pre-launch tools
    Go to the profile of Francesco Crovetto
    Francesco Crovetto
    Oct 9, 2020
    Make your app shine on Google Play

    Make your app shine on Google Play

    1 of 3 — Design and build apps to turn that “back of the napkin” idea into a product that delights users
    Go to the profile of Padmini Murthy
    Padmini Murthy
    Oct 5, 2020
    Demystifying the new Play In-App Review API

    Demystifying the new Play In-App Review API

    Clarifying the Whys & Hows of the Android In-App Review API
    Go to the profile of Marcel Pintó
    Marcel Pintó
    Sep 14, 2020
    Best practices to expand your payer base in India and Southeast Asia

    Best practices to expand your payer base in India and Southeast Asia

    Discover tips to help you find effective approaches to sub-dollar and localized pricing
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Sep 1, 2020
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