Homepage
Open in app
Sign in
Get started
Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.
Most read
Apps
Games
Monetization
Trends & insights
newsletter
Follow
How to prepare for a smooth migration from PC and console games, to mobile
How to prepare for a smooth migration from PC and console games, to mobile
Discover tips with this guide on porting games from PC to mobile.
Google Play Apps & Games Team
Mar 30
Supercharge your mobile games business with Firebase
Supercharge your mobile games business with Firebase
Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…
Rogers Reichert
Mar 29
Seamless multi-platform app development with Flutter
Seamless multi-platform app development with Flutter
Discover how Flutter supports creating beautiful experiences on any device.
Google Play Apps & Games Team
Mar 25
Google Play subscriptions boost engagement for games
Google Play subscriptions boost engagement for games
Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.
Toru Shimazaki
Mar 19
Implementing the 4 UX design principles
Implementing the 4 UX design principles
Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…
Google Play Apps & Games Team
Mar 17
UX tips to optimize in-app purchases in games
UX tips to optimize in-app purchases in games
etermax shows how simple improvements can help drive revenue
Google Play Apps & Games Team
Mar 12
Collaborating with local payment partners to drive awareness and conversion
Collaborating with local payment partners to drive awareness and conversion
Driving payer conversion in India and Southeast Asia — part 1 of 4
Ashnil Dixit
Mar 10
From PC to mobile: Lessons in expanding to multi-platform gaming
From PC to mobile: Lessons in expanding to multi-platform gaming
Riot Games provide key insights into going from PC to mobile — part of the Apps, Games, & Insights podcast
Jen Donahoe
Feb 23
4 UX principles that put people-first
4 UX principles that put people-first
Explore ways to deliver apps that enhance digital wellbeing and learn more about how these design principles can help in practice — part 2…
Google Play Apps & Games Team
Feb 12
Optimize App Retention with the Hooked Model
Optimize App Retention with the Hooked Model
Nir Eyal explores how applying the hook model to apps could drive retention by fostering positive habits — part of the Apps, Games, &…
Nir Eyal
Feb 8
Accelerating app development with Flutter
Accelerating app development with Flutter
Learn how eBay Motors created a quality app using Flutter — part of the Apps, Games, & Insights podcast
Larry McKenzie
Feb 4
How developers can support user wellbeing
How developers can support user wellbeing
Introducing UX design principles to identify and build for digital wellbeing
Google Play Apps & Games Team
Jan 29
Tips for building a quality app with Firebase
Tips for building a quality app with Firebase
Deliveroo provides insights into delivering quality apps experiences — part of the Apps, Games, & Insights podcast
Maria Neumayer
Jan 21
Succeeding in 4x strategy games
Succeeding in 4x strategy games
Discover how to find success with 4x strategy games from Scopely, creator of Star Trek™ Fleet Command, and our own Google Play expert —…
Howard Chen
Jan 6
Make your app shine on Google Play
Make your app shine on Google Play
3 of 3 — Monetize to win and grow to expand your app footprint
Padminimurthy
Dec 18, 2020
Developing for equality and building inclusive apps
Developing for equality and building inclusive apps
How to foster inclusivity in apps to reflect humanity’s diversity — part of the Apps, Games, & Insights podcast
Daniel Farkas
Dec 17, 2020
Churn: acting before it’s too late
Churn: acting before it’s too late
Tactics for establishing clear churn predictors based on Google Play’s research
Vesna Doknic
Dec 1, 2020
Retention: How to set up an effective strategy
Retention: How to set up an effective strategy
Best practices around retaining users, based on Google Play’s research with app developer and experts.
Vesna Doknic
Nov 23, 2020
The new normal: app based education and how to succeed in changing times
The new normal: app based education and how to succeed in changing times
Tips on flourishing during a time that is disrupting the delivery of all types of education — part of the Apps, Games, & Insights podcast.
Elliott Rayner
Nov 19, 2020
Make your app shine on Google Play
Make your app shine on Google Play
2 of 3 — Acquire and engage your target audience to build traction and gain more mindshare
Padminimurthy
Nov 5, 2020
Green Game Jam: environmentally conscious gaming
Green Game Jam: environmentally conscious gaming
How 11 rival game studios rallied 250 million game players using green activations in their games.
John Earner
Oct 15, 2020
Pre-launch testing for mobile games: tools and best practices on Google Play
Pre-launch testing for mobile games: tools and best practices on Google Play
A guide to Google Play’s pre-launch tools
Francesco Crovetto
Oct 9, 2020
Make your app shine on Google Play
Make your app shine on Google Play
1 of 3 — Design and build apps to turn that “back of the napkin” idea into a product that delights users
Padmini Murthy
Oct 5, 2020
Demystifying the new Play In-App Review API
Demystifying the new Play In-App Review API
Clarifying the Whys & Hows of the Android In-App Review API
Marcel Pintó
Sep 14, 2020
Best practices to expand your payer base in India and Southeast Asia
Best practices to expand your payer base in India and Southeast Asia
Discover tips to help you find effective approaches to sub-dollar and localized pricing
Google Play Apps & Games Team
Sep 1, 2020
About Google Play Apps & Games
Latest Stories
Archive
About Medium
Terms
Privacy