An analysis on how top games developers calculate lifetime value

How to improve your players’ experience before conducting playtests

Tips and examples for building a strategy that works for your business

Whether you’re in a business or technical role, in a team of 1 or 100, the Play Console can help you with more than publishing

How four successful founders got to where they are today and what inspired them along the way.

How mobile game developers are evolving their go-to-market strategies.

I explore how behavioural economics can be used to better communicate to free users the value of upgrading to paid app subscriptions.

Post 2 of 3: How to analyze your mobile game’s retention data

New features that engage audiences on their big screen

The market opportunity in making mobile gaming more diverse, more inclusive, and more engaging

🎶 Rockin’ around the IAP 🎶

User experience design principles to help you build games people want to play

How developers use ‘genre mashing’ to build new and unique gameplay styles

How your app’s APK size impacts install conversion rates

Solutions to 10 common challenges developers face with subscription businesses

Post 1 of 3: How to analyze your mobile game’s retention data

A look at how rising star apps and games engage users through in-app purchases

Our unexpected results testing direct and indirect object selection in augmented reality

VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really…

A simple tool to estimate the right budget to grow your audience

Insights to help you nurture your subscribers and make it easy for them to stay engaged

Post 3 of 3: Sustainable techniques to influence user behavior for the better

Discover how apps like Netflix, Slack, and Squid optimize to run great on Chromebooks

Four things our most successful partners do when launching and growing their app in Mexico