Burger King stops selling Whoppers to help McDonald’s cause: but does it make BK look better than McD’s?

The Positives and Negatives of Piggyback Marketing

Is Organic Facebook Marketing Dead?

Dwindling reach, algorithms working against you. Should you give…

Why We Need Branding

We all talk about branding quite a lot don’t we? Phrases like ‘building a brand,’ ‘brand integrity’ ‘brand personality’…

Don’t Miss Out On Using FOMO in Your Marketing

As adults, we are totally immune to peer pressure now. Gone are the days we’d…

Glossary of Digital Marketing Terms 2020

Let’s be honest. In the world of digital marketing, there is a fair amount of jargon.

What is Click Fraud and How to Avoid it

Put simply, click fraud relates to any click on your pay-per-click ad campaign that is not…

The importance of having a (marketing) strategy

The skepticism around celebrity endorsement

Definition of celebrity endorsement: A form of brand or advertising campaign that…

Why does B2C get to have all the fun?

When you think of marketing careers, you probably think about Don Draper figures, or offices…