Why We Need Branding

We all talk about branding quite a lot don’t we? Phrases like ‘building a brand,’ ‘brand integrity’ ‘brand personality’…

The importance of having a (marketing) strategy

Why does B2C get to have all the fun?

When you think of marketing careers, you probably think about Don Draper figures, or offices…

Why Video Is King For Digital Marketers

Video may have killed the radio star, however it has given rise to a veritable universe of…

Social Media Listening — Why should I do it?

It (hopefully) shouldn’t be surprising to you that it’s easier to sell things to…

Should Your Brand be Controversial?

How To Not Create Pointless Content

In marketing, the word content is thrown around as carelessly as a Trump tweet. ‘Content is King,’ we all have a content marketing strategy and are obsessed with creating content for our blogs, social media, and websites.

Should You Drop B2B & B2C?

We are often guilty of putting things in boxes. Marketers love to segment and compartmentalise website visitors, customers, pretty much anyone, really. This can be incredibly useful and productive to help you build buyer personas for behavioural cohort analysis, and to make your…