WeChat Accounts for Overseas Businesses

New Rules: WeChat Allows Accounts for Overseas Businesses

Reaching Overseas Chinese Customers through Social Media

Accurately targeting groups of expats through online channels can be difficult. Marketers are given limited options and often do not have access to precision tools needed to reach small groups within larger populations. Knowing the…

Using Chatbots to Improve CRM Data: a WeChat Case Study

WeChat and the Future of Apps

Today Tencent’s social media, messaging and all-round lifestyle platform WeChat launched beta testing for a new type of official account: the app account. This new account type has the potential to revolutionise smartphone apps.

China’s Consumer Fintech Leading Innovation

Among WeChat’s many features is an unexpected function for a social media and messaging app - a bank. This product is leading the world in “social fintech”, a trend that is slowly catching on outside of China as Facebook and other companies add payment…

Trend: hyper-localisation in 3 major apps. Facebook, Alipay and WeChat

Over the past month, three of the world’s largest apps have independently launched products that focus on hyper-local commerce. What does this trend mean for the apps’ users and what does it mean for…

It’s not the same Internet Everywhere

Investigating an iOS Hack