New Rules: WeChat Allows Accounts for Overseas Businesses
Accurately targeting groups of expats through online channels can be difficult. Marketers are given limited options and often do not have access to precision tools needed to reach small groups within larger populations. Knowing the…
Just days ago Apple launched the latest version of its popular MacBook Pro. Over the next week, tech media will be reviewing, criticising and praising the new releases (right down to the decision to change the iconic startup sound). There is one…
Over the past month, three of the world’s largest apps have independently launched products that focus on hyper-local commerce. What does this trend mean for the apps’ users and what does it mean for…
Among WeChat’s many features is an unexpected function for a social media and messaging app - a bank. This product is leading the world in “social fintech”, a trend that is slowly catching on outside of China as Facebook and other companies add payment…
Today Tencent’s social media, messaging and all-round lifestyle platform WeChat launched beta testing for a new type of official account: the app account. This new account type has the potential to revolutionise smartphone apps.
Earlier this month (August, 2016), Sina Weibo’s stock price experienced a positive jump. The boost came after the social platform released their financial results for Q2, 2016. Despite many commentators forecasting the demise of Weibo, the platform is still being used…
