We’re built to pursue pleasure and avoid pain — a simple instinct that helped keep us alive through millennia of hardship.
But the last century totally flipped the script. Today, these age-old survival instincts are badly outdated and are being exploited…
Our modern world surrounds us with easily accessible instant pleasure. You can get your pleasure quick-fix from any supermarket, fast-food outlet, or, most conveniently of all, your mobile or PC.