A Challenge: Sell Features, Not Benefits

Focusing your marketing copy on benefits instead of features is pretty much considered common knowledge these days.

I’ve been caught up in it myself over the years, redoing our website to include a more story-focused approach, or…

The Preferred Methods of Customer Interaction: Survey Results

At The Delightenment Blog, we’ve started examining what makes customer service delightful. We want to explore what makes great support stand out, and what customer support solutions are most useful to the customer.

The Search for a “Live Person” in Customer Support

Our ways of avoiding interaction with other people are increasing.

• We can place our Happy Meal order at a kiosk, instead of in-person.
• We can snap a photo of our check with our mobile app…

The Top Personality Traits for Successful Customer Service Associates

People make all the difference.

• Great actors make characters come to life.
• Great chefs make ordinary foods extraordinary.