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The year’s top fashion trends in hip-hop, as seen on YouTube
The year’s top fashion trends in hip-hop, as seen on YouTube
By analysing the year’s top music videos in rap, Heuritech identified hip-hop most fashionable trends of the moment.
Jeanne Dupeau
Sep 18, 2020
How Can Fashion Brands Go Viral on TikTok in 2020?
How Can Fashion Brands Go Viral on TikTok in 2020?
If brands want to be successful on TikTok, they must adapt their social media strategies to suit the specificities of the platform.
Jeanne Dupeau
Sep 16, 2020
Rencontre avec Adapta, l’upcycling dans le cuir
Rencontre avec Adapta, l’upcycling dans le cuir
Adapta est un intermédiaire entre les fournisseurs de cuir du luxe et les créateurs de mode, qui donne une seconde vie aux stocks dormants.
Jeanne Dupeau
Sep 4, 2020
Quarantine Rebirth: Men’s Fashion Week Review SS21
Quarantine Rebirth: Men’s Fashion Week Review SS21
Discover Heuritech’s review of the key trends from men’s SS21 digital fashion week, a week which pushed the boundaries of the fashion show.
Jeanne Dupeau
Jul 28, 2020
The strategy to gaining 2.8 million Instagram followers: An interview with NA-KD
The strategy to gaining 2.8 million Instagram followers: An intervi...
Heuritech interviewed NA-KD to explore how this brand has managed to capture Europe’s fashion market using digital solutions.
Jeanne Dupeau
Jul 23, 2020
How is the mask trend behaving on social media?
How is the mask trend behaving on social media?
With the Covid paradigm, social media is demonstrating a new safety precaution: the face mask.
Jeanne Dupeau
Jul 20, 2020
Bridging the gap between Artificial Intelligence and creativity in fashion
Bridging the gap between Artificial Intelligence and creativity in ...
AI and fashion often misunderstand one another. But more and more, these two worlds are discovering the benefits of their collaboration.
Jeanne Dupeau
Jun 5, 2020
Consumer behaviors during and post-Covid
Consumer behaviors during and post-Covid
As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways.
Jeanne Dupeau
Jun 3, 2020
Consumer attitudes in fashion during and post-confinement
Consumer attitudes in fashion during and post-confinement
Confined consumers spent more time on Instagram, and people found new, creative ways to remain healthy and fashionable.
Jeanne Dupeau
Jun 1, 2020
Fashion trends during and post-pandemic: What is and will be trending?
Fashion trends during and post-pandemic: What is and will be trending?
As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.
Jeanne Dupeau
May 29, 2020
Consumer attitudes: Covid-19 x Fashion
Consumer attitudes: Covid-19 x Fashion
Heuritech turned to Instagram to clue in on what consumers are thinking and feeling during Covid-19 and how fashion fits into the picture.
Jeanne Dupeau
May 28, 2020
How fashion brands can market and communicate during Covid-19
How fashion brands can market and communicate during Covid-19
For fashion brands big and small, Heuritech reveals how brands can sensibly and strategically navigate their way through Covid-19.
Jeanne Dupeau
May 27, 2020
Fashion under Covid-19: The measures brands can take
Fashion under Covid-19: The measures brands can take
During FW20 Fashion Month, Covid-19 had brands scrambling to modify their marketing and merchandising strategies.
Jeanne Dupeau
May 26, 2020
What Instagram hashtags reveal about FW20’s most talked-about topics
What Instagram hashtags reveal about FW20’s most talked-about topics
Fashion week is never just about fashion: So here are FW20’s most talked-about topics on Instagram this season.
Jeanne Dupeau
Mar 20, 2020
Fashion Week FW20: The season’s top designers
Fashion Week FW20: The season’s top designers
Coming out of the season’s FW20 fashion weeks, 4 designers rose to the top of most mentioned on Instagram. Here’s why.
Jeanne Dupeau
Mar 18, 2020
Forecasting solutions for your luxury brand’s post-fashion show frenzy
Forecasting solutions for your luxury brand’s post-fashion show frenzy
After a fashion show, luxury brands all have the same problem: how to measure and capitalize on its most successful products.
Jeanne Dupeau
Mar 16, 2020
How Heuritech forecasts fashion trends thanks to artificial intelligence
How Heuritech forecasts fashion trends thanks to artificial intelli...
At Heuritech, we tackle fashion trend forecasting by using a collection of forecasting methods, artificial intelligence, and our algorithm.
Jeanne Dupeau
Mar 13, 2020
State of play: Trend forecasting in the fashion industry
State of play: Trend forecasting in the fashion industry
The present ways of trend forecasting rely on catwalks and the past to predict the future. Heuritech’s AI solution is changing the game.
Jeanne Dupeau
Mar 11, 2020
Future trends: What FW20’s Fashion Weeks have forecasted so far
Future trends: What FW20’s Fashion Weeks have forecasted so far
With the Fashion Weeks of Fall/Winter 2020 over, we can look back at the season’s major trends to forecast what to look out for this year.
Jeanne Dupeau
Mar 9, 2020
Top 6 bag shapes and handles trending for SS20
Top 6 bag shapes and handles trending for SS20
Heuritech has put together a list of the top 6 trending bag shapes and handles for Spring/Summer ‘20.
Jeanne Dupeau
Mar 6, 2020
Fashion brands: Keep on going wild with the zebra print trend this season
Fashion brands: Keep on going wild with the zebra print trend this ...
The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces.
Jeanne Dupeau
Mar 4, 2020
How to launch a hot sneaker with Artificial Intelligence?
How to launch a hot sneaker with Artificial Intelligence?
Thanks to market intelligence analysis, brands can choose or avoid certain sneaker styles to meet customer demand and increase sales.
Jeanne Dupeau
Mar 2, 2020
A trendy new bag and shoes era has Bottega Veneta flying high
A trendy new bag and shoes era has Bottega Veneta flying high
What do you get when you cross a humble, audacious Brit with the venerated artistry of a high-fashion Italian dynasty? Bottega Veneta SS20.
Jeanne Dupeau
Feb 28, 2020
The sharing economy is challenging fast fashion
The sharing economy is challenging fast fashion
Environmental-conscious clients, keen on the sharing economy delve into re-commerce and clothing subscription.
Jeanne Dupeau
Feb 26, 2020
How artificial intelligence can help fashion brands be more sustainable
How artificial intelligence can help fashion brands be more sustain...
AI is an opportunity for fashion brands to harness the potential of this technology to become more sustainable in their operations.
Jeanne Dupeau
Feb 24, 2020
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