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Hook, Line & Clincher
Observing Indian marketers go after all the fish in the sea
Tata Nano - what went wrong?
Saregama Carvaan - behind the success
Email Marketing
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How can electric scooters in India ride their way to success?
How can electric scooters in India ride their way to success?
India has always had a fond relationship with two-wheelers. Just when we thought that India has moved on from being a scooter country to a…
Prateek Malpani
Aug 14, 2021
Sony’s IPL vs Star’s IPL — who understands brand IPL better?
Sony’s IPL vs Star’s IPL — who understands brand IPL better?
Take a look at how IPL has been marketed, why do 2 stark versions of its perception exists and, why does it even need to be advertised?
Prateek Malpani
Oct 24, 2020
What is so horribly wrong but terrifyingly right about White Hat Jr. marketing?
What is so horribly wrong but terrifyingly right about White Hat Jr. marketing?
Not too long ago, White Hat Jr. a live online coding platform for kids scripted a dream exit for itself. Byju’s, which is the poster boy…
Prateek Malpani
Sep 1, 2020
Ads of Lockdown and the need for going back to basics
Ads of Lockdown and the need for going back to basics
It is now a known fact, that the pandemic has severely hit a lot of industries. The collateral damage of this situation has been the…
Prateek Malpani
May 25, 2020
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Hook, Line & Clincher method of Internet Marketing
Prateek Malpani
Mar 26, 2014
The creepiest email subject line you will ever come across
The creepiest email subject line you will ever come across
Prateek Malpani
Nov 1, 2014
How are Indian online shopping websites celebrating Holi with you?
How are Indian online shopping websites celebrating Holi with you?
Prateek Malpani
Mar 15, 2014
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