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Go to the profile of Prateek Malpani
Prateek Malpani

Uber’s uber cool and unconventional marketing strategy in India

Uber has been an inspirational brand since the moment it first stepped its foot in India. It already had attached to its name then, a $41bn valuation and one of world’s hottest start-ups tags. A few informed early…

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Go to the profile of Prateek Malpani
Prateek Malpani

What can Airbnb learn from Uber’s experience in India?

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Prateek Malpani

OnePlus marketing strategy : Invite or not to invite?

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Prateek Malpani

The business and marketing of online matrimony and dating services in India

Introduction to the business of Indian matrimony

Matrimonial websites have been in India for more than 15 years now. The business case is…

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Go to the profile of Prateek Malpani
Prateek Malpani

Google introduces a search bar within a search bar and it’s a masterstroke

At times there are small little things that Google does that you hardly even notice as a marketer. You almost always swear by the upgrades, downgrades and development that it offers to you as an…

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Go to the profile of Prateek Malpani
Prateek Malpani
7Ps of Marketing

Lo and behold! The 8th P of Marketing is here — Partnerships

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